The Gabriel Foundation

The Gabriel Foundation was founded in 1985, this event has donated over $2.3 million to special children in need in the greater San Gabriel Valley area. Each year this PRCA sanctioned Rodeo (Professional Rodeo Cowboys Association) takes place in September or October. The first Rodeo took place in 1986. A Community Kids Day precedes the event with local school children being able to watch the rodeo with their teachers as part of a lesson plan covering early western days.

On Saturday and Sunday, public event afternoons, the Professional Rodeo includes Bull Riding, Bareback Riding, Saddle Bronc Riding, Team Roping, and Barrel Racing. Join us for exciting Motocross that will take place on both Rodeo days. A Professional Rodeo Clown keeps the fans laughing. Additional entertainment both days includes the Norco Rodeo Cowgirl Drill Team, youngsters competing in “Calf Riders Only” and much more the whole family is sure to enjoy at the Industry Hills Charity Pro Rodeo.

Who we help

The Industry Hills Charity Pro Rodeo has helped disadvantaged, children in need, in the East San Gabriel Valley for over 31 years.

The Gabriel Foundation

Through the Gabriel Foundation, the Rodeo has given over $2 million to local children in need.

Our sponsors

Our major sponsors, The City of Industry and The Industry Manufacturers Council, make our donations possible to local children in need.

2 Million

given back to local charities


families impacted by our local gifts


volunteers have helped us succeed


years of community excellence


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