Welcome to the Industry Hills Charity Pro Rodeo! Founded in 1985, this event has donated nearly $2 million to special children in need in the greater San Gabriel Valley area. Each year this PRCA sanctioned Rodeo (Professional Rodeo Cowboys Association) takes place in September or October. A Community Kids Day precedes the event with local school children being able to watch the rodeo with their teachers as part of a lesson plan covering early western days. On Saturday and Sunday, public event afternoons, the Professional Rodeo includes Bull Riding, Bareback Riding, Saddle Bronc Riding, Team Roping, and Barrel Racing. There will be the exciting Freestyle Motocross & Bull Jumping acts which draw much excitement from the audience. Additional entertainment both days includes the Norco Rodeo Cowgirl Drill Team, youngsters competing in “Calf Riders Only” and much more that the whole family is sure to enjoy at the Industry Hills Charity Pro Rodeo.